One of the most straightforward ways to do online marketing is via email. According to a study done by technology market research firm Radicati, a total of 3.9 billion people in the world actively use email.
Indeed, the online world has opened a new avenue for direct selling companies to generate more leads and easily reach out to customers and distributors.
A Modern Take on Direct Selling – Use Email But Be Mindful
Direct selling is all about customer relations—knowing each customer’s needs and preferences is the best way to keep business thriving.
Yes. Email marketing is still popular and it works.
This is why a lot of direct selling companies have already explored email marketing but very few are doing it correctly.
Personalize Your Messages
If you check your inbox right now, there is a 99.9% chance that you have a lot of emails left unread. These are usually the generic ones you have received from companies you have transacted with before, such as banks, shops, or real-estate agencies.
There is also a good chance that these emails, although probably informative, give off a sense that they are exactly the same as the previous ones you have received from the same company.
You can’t be blamed for not wanting to read another version of their holiday promos.
In direct selling, you want to be straightforward.
You want your customers to feel that you are paying special attention to them and that you are making time for them. Thus, the contents of your email must be tailored in accordance with your customer’s preferences and needs for them to realize that the information you are sending them is relevant.
In other words, it’s important that you target the right audience with the correct content.
For this to work, you have to collect data first and then display the data on the subject line and the email content.
Let’s say your distributor achieved a Diamond level last month, which of the following emails do you think he will read first?
Email Subject Line 1: Are you ready for more?
Email Subject Line 2: You achieved Diamond last month, would you reach Crown this month?
Personalizing works when done correctly.
Maximize Data to Increase Sales and Sign-Ups
Your compensation plan has multiple ranks. Why would you send the same information to everyone?
If a distributor has not personally sponsored a member, then it makes sense to send them emails about how to sponsor their first distributor.
If a distributor has a few distributors under her line, then it makes sense to share information about how to follow up with their current team members.
If a top distributor has a growing downline, you wouldn’t send them emails about how to sponsor a single distributor. It makes more sense to send them information about how to grow massively by doing certain activities.
Data will tell you what to send.
Yes, it looks like a lot of work and it is, but once you have the first workflow completed then it is just rinsed and repeat. You could do this with email or if your company is ready, you can create this type of workflow with your own direct sales mobile app.