We are delighted to have worked with Theorem Method on their latest project.
Theorem has a comprehensive history in the personal care sector. The corporate team has long been established as a reputable business that many companies rely on for their haircare and skincare products.
However, Theorem Method was ready to take their company to the next level, launching as a direct selling company after 25 years of manufacturing their products for Fortune 500 businesses. We were able to help them achieve their goals.
The brief – A new era for Theorem Method
For the past two and a half decades, Theorem Method has been manufacturing skin care and hair care products for Fortune 500 businesses, as well as other players in the personal care field. This includes high-end prestige brands, as well as businesses with billions of dollars in sales.
With a stellar reputation, you would forgive Theorem for being content with sitting still in the industry. That’s not in their mentality though, so in 2020, they decided to take the plunge and release their own product.
The challenge was that they did not know how to go about it. Luckily, that’s where our service came in.
Helping Theorem Method launch as a direct selling company
We began by devising a bespoke strategy for Theorem Method. We know that the key to success is crafting a powerful story.
The good news, in this case, is that the basis for the story was already there. After all, Theorem Method has been dominating the market for many years with their proven hair care products and their meticulous product creation process, which combines science and their love for hair care.
Their team consists of exceptional talent, combining scientists and designers that have over 75 years of combined experience. Unhappy with the products in stores, they created their own revolutionary formulas, which have proven success and come in stunning packaging.
Once we were able to put the strategy together, we focused on the launch. This involved creating a sleek and stylish website, which represented the brand image and was easy-to-use.
This process involved extensive research into the demographics that Theorem Method wanted to attract, after which we were able to create a site that operates effectively and looks incredible on both mobile and desktop.
We also expertly crafted and planned out the launch, which has already achieved impressive numbers within the first few weeks.
The process, of course, included extensive testing, as well as an expert marketing plan, focusing on SEO and social media marketing.
Contact us today if you would like to take your business to new heights
No matter whether you are looking to launch a new division of your business or you are looking to turn a business idea into a reality, we can assist. Please do not hesitate to get in touch with us here at ThinkBox HQ for more information.