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Mobile app development presents a fundamental question: Should your business create its own software from scratch, or is it more advantageous to invest in pre-built solutions? This discussion is vital in shaping the strategic approach to your digital tools, focusing on bespoke solutions, financial implications, and evaluating the benefits and drawbacks of each option.

Identifying Core Requirements: To select the most appropriate solution, it’s essential to define your organization’s specific requirements. Custom solutions can offer a perfect fit but require a clear understanding of your goals. Dig deeper into Minimum Viable Product (MVP) Best Practices Here 

Steps to Define Your Needs:

    1. Problem Analysis: Determine if your software needs are aligned with your business’s core offerings to your customers.
    2. Review Available Solutions: If existing software fits your needs, purchasing may be preferable.

Explore the Market: As you decide whether to buy or develop custom software, a thorough exploration of the market is crucial.  Start by listing available tools that align with your software needs. Consider these mobile apps in direct sales:

    • Rallyware: A robust platform known for driving sales performance with personalized workflows and gamified incentives. Learn more about Rallyware
    • Verb: Designed to boost brand awareness and revenue, Verb operates on a modular platform. Explore Verb
    • Penny AI: Focused on enhancing social sales, Penny AI automates workflows and manages leads. Discover Penny AI
    • NOW App: With over 35 years of experience, NOW App provides strategic tools tailored to grow businesses, working closely with teams to define effective strategies. Visit NOW App
    • Think Box: The Think Box mobile app offers both a SaaS version and an ‘own your code’ version where clients can build anything they want on top of our SaaS app and own the intellectual property. Learn more about Think Box mobile app pricing

Custom Software Development:

    • Pros:
        • Tailored functionality
        • Complete data ownership
        • Enhanced integration and analytics capabilities

    • Cons:
        • Longer development time
        • Higher initial costs but potentially more cost-effective long-term
        • Increased reliance on technical staff

SaaS Solutions:

    • Pros:
        • Reduced IT overhead
        • Quick deployment
        • Regular updates managed by the provider

    • Cons:
        • Limited customization
        • Recurring subscription fees
        • Possible data security concerns due to external data storage

Decision-Making Checklist: Before finalizing your decision, consider the following factors to determine if building or buying is more suited to your business needs:

    • Buy When:
        • The software is not core to your business operations.
        • Your budget is limited and you require a cost-effective solution quickly.
        • You need rapid deployment to meet immediate business needs.

    • Build When:
        • You require specific functionalities that are not available in the market.
        • You aim to commercialize the software as part of your business offerings.
        • You have the necessary time and resources to invest in development.
        • You possess the right technical expertise or can hire the necessary talent to develop the software.


While pre-built solutions offer convenience and immediate deployment, developing custom software could give your business a unique edge by perfectly addressing specific operational needs. If your envisioned solution fills a unique niche in the market, investing in its development could strategically benefit your business. To learn more about how Think Box has customized CRMs visit our Case Studies.